“Jo is someone who places enormous importance on her professional growth and business success and has the courage to challenge herself and hold herself and others to a very high standard. Seeing her development since she made the decision to start up Job Capital, I can’t help reflecting on the conviction it took for her to completely back herself and take that entrepreneurial leap. She is a leader that I greatly respect for her drive and committment which results in consistent business growth whilst simultaneously maintaining her humilty and authenticity.”
– Kathy Rodwell
Leadership Coach and Founder, Wildest Dream Consulting
Jo Burston is the founder and CEO of Job Capital, a company she grew from nothing to $40M in less than 5 years with a team of 12. She is the co-founder and director of Startup Business Education, a company that provides schools with programs that teach students to think and be like an entrepreneur. She is also founder and CEO of the entrepreneurial movement Inspiring Rare Birds. A key tool of impact in creating a more diverse and inclusive work ecosystem is the Rare Birds mentoring program that matches business owners and emerging leaders with a highly experienced business leader to spearhead their personal and professional growth.
A serial entrepreneur driven by purpose and social impact


Impacting Diversity and Inclusion
Jo’s business Rare Birds is providing turnkey mentoring and leadership development programs to attract, reward, retain high potential female talent and provide pathways to senior management and boards

Get in touch!
If you’d like me to speak at your event, or you would like more information about the Rare Birds or startup business programs then let’s talk.
“Jo is known as a woman of influence by both business and government”
– Christine Holgate, CEO, Toll Global Express